Product Management Track
Have your customers’ preferences changed for how they want to do business with you?
Product Market Fit
Many established Small Businesses are missing the buyer-centric revolution occurring throughout the last decade that is transforming the way companies create, market, and sell new products and services.
Companies that have been offering the same products or services for a decade or more tend to remain unaware that the buying preferences of their Network of Customers has likely changed, and for some, have drastically changed.
Product Market Fit is more than just matching products and services to market need. Through a Customer Discovery process, Product Market Fit can reveal a distinct roadmap for your buyer’s journey that reveals the way in which your customers like to do business, and, revealing their motivations behind an agreeable price … the price that makes them willing to part with their money to buy your offerings.
Messaging … What if?
Buyer-Centric processes are facilitated to a Persona and are visionary.
Today’s effective Product Management techniques give the heave-ho to blanket value-proposition statements in favor of visionary, feature-by-feature statements meaningfully created to a person (Personas).
These statements begin by describing the buyer’s (undesired) current state to connect them with a vision for a desired future state that your offering will deliver.
These vision statements enhance the experience of each influencer or decision-making stakeholder. Placing focus on personal impact and vision will create preference with each Stakeholder for your offering and help your Sellers maintain this preference through the entire buying process.
How we do it.
Product Management is not a position often found in small businesses. However, when it comes to deep, intimate knowledge about customers and PERSONAS, companies can’t get along with out this function when launching new products or transitioning to new business models. Our Product Management Track is a proxy for three essential facets of Product Management practices to provide tools for success in revenue growth events.
NET.O is hired by CEO’s in monthly consulting engagements and Workshops for these areas of need:
Customer Discovery | Survey Process: Monthly Consulting Engagement
Before small businesses introduce new products or move to a new business model, the Customer Discovery process is essential for uncovering the why, what, when, where, and how much your target buyers would be willing to part with their money to buy your products and services.
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PERSONAS: Full Day Executive Workshop
Relevant and Intimate knowledge about all buyer PERSONAS is critical for Customer Acquisition teams to be successful. Align Marketing lead generation and Sellers’ Prospecting campaigns to attract fit and ready buyers; convert more leads to qualified opportunities, and increase the intensity and effectiveness of Seller’s targeted, outbound Prospecting.
BUYER MESSAGING: ½ Day Workshop FAB Statements | Current State to Future State Messaging
Product Management practices have a way of making products come alive by communicating the value behind each feature and for each Buyer PERSONA. Align Marketing lead generation and Sellers’ Prospecting campaigns to attract fit and ready buyers; convert more leads to qualified opportunities, and increase the intensity and effectiveness of Seller’s targeted, outbound Prospecting.
Ready to get started?
We are excited to being working with you on this. Lets get started now!